A local citation is any online mention of the name, address, and phone number, website address or much more for a business or organization. Citations in SEO are a focal factor in improving your local search results. Citations help users to identify and locate a business or an organization easily. In normal cases, citations are visible on local business directories, community portals, on websites and apps, and on social platforms.
Why is Citation Important for SEO?
Citations help online users to discover local businesses or services and can also impact local search engine rankings. Users will search for a particular services or business online to find out their location and other contact information. If the business is listed on local directories or social media platforms, users will locate the office of the particular business.
How to Do Local Citation?
Local businesses can actively manage many citations to ensure data accuracy. To do local citation effectively, you need to collect the data of a business or service. Data accuracy is essential for a local citation that helps you get conversions. You need identify the directories in your niche and sites having a great interface for users. It’s important to get your business listing on as many quality citation sites as possible is because Google loves the directories and social media platforms.
- Business categories
- Hours of operation
- Driving directions
- Business description
- Social Media links
- Email addresses
- Phone / Fax numbers